Laura Sees Green

swissnex San Francisco Associate Director Laura Erickson takes on green policies and strengthens sustainability programming.

Real Virtuality, Tested

Will Smith and Norman Chan of try out Artanim's Real Virtuality at swissnex San Francisco.

The Customized, Social Future of Retail

Shopping is becoming a highly customized experience. After years of showrooming—defined as the habit of looking at products in person, in a store, then buying them cheaper online—the data-driven shopping experience is finally landing inside brick-and-mortar stores, too. And the lines between the physical and digital worlds are blurring.


Access customized programs, targeted introductions, Market Entry and Market Validation Camps, office infrastructure, and contacts in the heart of San Francisco.


Connect the dots between Switzerland and North America in science, education, art, and innovation.