Birdly in Action:
Who hasn’t dreamed of flying? With Birdly, a design research project that allows for full body, fully immersive flight simulation using virtual reality (VR), that dream can now become a reality.
At this year’s Sundance Film Festival, audiences can experience Birdly first-hand (or wing) in the cutting-edge New Frontier installations. Recognizing the crossroads of film, art, and media technology as a hotbed for cinematic innovation, New Frontier is a venue showcasing innovation media installations and panel discussions that explore the expansion of cinema culture in today’s rapidly changing media landscape.
Birdly heralds the next step in the widely publicized VR revolution—one that integrates all of the senses for a true to life experience. Visualized through Oculus Rift, embody a bird (the Red Kite), as it soars over the virtual cities, heightened by sonic, olfactory, and wind feedback.
Birdly was developed at the Zurich University of the Arts (ZHdK), IAD Interaction Design for the BirdLife Center Switzerland in 2014. Their first demo video went viral, with over a million views in one weekend, and the story was picked up world-wide by major technology blogs and media outlets. In 2014 Birdly touched down in San Francisco for a series of well-received appearances.