Frank Vial

Creative strategist / flux21:group
 

Frank leads the flux21:group, a San Francisco-based collective of creative thinkers and strategic doers in trend + brand + design + innovation.

He has more than 13 years of experience working with emerging and established brands across the US, Europe and Asia and helps startups decode opportunities, create intriguing brands, stories and value propositions that connect with their customers.

Before starting flux21, he worked as consultant to leading design firms in San Francisco and as a brand strategist at Landor in the US and across Asia-Pacific. He led brand strategy and branding programs ranging from entertainment to energy, from startups to Fortune 500 clients.

In his younger years, he studied Design and Business Communications in Germany and Australia, helped start up a digital joint venture in Japan, ran his consultancy in Singapore and backpacked around the world in 18 months.

flux21:group specialties:

Startup brand strategy, creation and execution, value proposition, messaging and name development, trend forecasting and opportunity identification, product and design strategy, digital design