Frederik Hermann

Director of Digital Growth at Jawbone
 

Accomplished, results-driven executive with extensive experience in innovative technology companies. Develop and execute high-quality strategic plans focused on marketing, user acquisition, growth, social media, public relations, advertising, SEO, and word-of-mouth.

Collaborate effectively with executive leadership and lead global cross-functional teams to meet key business objectives and grow revenue. Develop relationships with key journalists and online influencers. Oversee product launches and develop effective partner and channel marketing strategies.

Manage relationships with outside agencies and complete complex competitive analysis. Possesses deep expertise in social media strategies and supervise product development/design and corporate identity. Develop online and print collateral and design and optimize marketing campaigns. Dynamic, highly-motivated leader with expertise in online strategies and commitment to meeting marketing goals.