Data In Sight: Making the Transparent Visual

Is data your daily bread? Hear from data visualization experts then roll up your sleeves and get hacking on a visualization of your own and compete for prizes. Data sets provided. Or feel free to mash it up with a data set of your own.

Event Details


601 Townsend Street, San Francisco, California United States


June 24, 2011 - June 27, 2011

Join us for data in sight: making the transparent visual, a hands-on data visualization competition held June 24 through 26, 2011, at the Adobe Systems, Inc. offices in San Francisco’s SoMa District. Open to coders, programmers, developers, designers, scientists, members of the media—anyone who believes that data is divine and has ideas for bringing it to life.

On Saturday, hear from data visualization experts from the Netherlands and Switzerland—Dutch graphic designers from Catalogtree and LUST, and Switzerland-based interaction designers from Interactive Things—then roll up your sleeves and get hacking on a data visualization of your own and compete for prizes.

An optional pre-event teaser on Friday, June 24 is open to all registered participants and helps you get your data ready. Follow-up forum on Tuesday, June 28 includes presentations of the winning projects and a panel discussion with experts discussing trends, risks, and the significance of data visualization.

Schedule of events

Friday evening, June 24
5:30 pm Registration
6:00 pm Presentations on datasets and tools
7:45 pm Closing Remarks

Saturday, June 25
08:30 am  late registration
09:15 am  welcome
09:25 am  presentation by Catalogtree and LUST
09:50 am  presentation by Benjamin Wiederkehr, Interactive Things
10:15 am  questions

10:30 am  data set pitches by sponsors
11:00 am  competition begins!
01:00 pm  lunch
02:00 pm  competition continues
07:00 pm  dinner
Competition continues until late night

Sunday, June 26
07:00 am  space opens
09:00 am  breakfast
12:00 pm  lunch
01:00 pm  competition ends! Hand in your projects
01:45 pm  presentation of projects
03:15 pm  judges decide on winners for each category
04:00 pm  winners are announced


Thomas Castro, LUST, The Hague, The Netherlands

LUST is a graphic and interactive design practice established in 1996 by Thomas Castro, Jeroen Barendse, and Dimitri Nieuwenhuizen and based in The Hague (NL). LUST projects are centered around the exploration of new pathways for design at the cutting edge, where new media and information technologies, architecture and urban systems, and graphic design and typography overlap. In 2010, LUST founded LUSTlab as a research laboratory for media and technology to develop new communication tools, man-machine installations, and physical products using digital content.


Joris Maltha, Catalogtree, Arnheim, The Netherlands

Catalogtree is a multidisciplinary design studio founded in 2001 by Daniel Gross and Joris Maltha. The studio works continuously on commissioned and self initiated design projects. The studios’ guiding design tactic is FORM = BEHAVIOUR. Typography, generative graphic design and the visualisation of quantitative data are daily routines. Other recent endeavours include: D.I.Y. structured-light 3D-scanning, Bristle bot development, and the visualisation of financial tick-data


Benjamin Wiederkehr, Interactive Things, Zurich, Switzerland

Interactive Things is a user experience design studio established in 2010 by Benjamin Wiederkehr, Christian Siegrist, and Jeremy Stucki. The Zurich-based team designs interactive products and information visualizations in the areas of education, finance, communication, and publishing among others. On, they provide insight into their working process as well as document research findings and topical use cases in the field of data visualization.



Photo: Myleen Hollero

Event Photos