The Digital Campus convenes university communicators, marketers, and others interested in leveraging new technologies to increase the visibility of their higher education institution.
During this 8th annual event, we will cover topics relevant to Swiss university communicators with a focus on science communication.
We are very pleased to welcome Jessica Wheelock and Zak Long from UC California, a public university system with 10 campuses including UC Berkeley, UCLA, and UCSF. From researching scientific topics, to publishing content in various formats including video, articles, and memes on the UC California Tumblr, and developing media partnerships to gain greater reach, the duo aims to highlight the extensive research that is being carried out on their campuses across California.
The event is open to all university communicators in Switzerland. However, please note that participation is free of charge for higher education institutions that are members of the Digital Campus. For a list of participating institutions, visit our website. If your university is a member and you would like to attend this event, get in touch with us to get your free ticket.
Non-members are welcome but must pay a participation fee. Priority is given to Digital Campus members. Please note that you must be an employee of a Swiss higher education institution (University, university of applied sciences, federal institute of technology, research institute, etc) to attend this event.
Registration & Coffee
Welcome by the University of Zurich and swissnex San Francisco
The State of Social in 2018: Trends from the US & Beyond (followed by a snapshot of Swiss Higher Ed on Social Media)
Perrine Huber, Head of Brand & Communication, swissnex San Francisco
The Art of Scientific Storytelling: From Facts to Fun! – Keynote by Zak Long and Jessica Wheelock
Academic research can be stuffy and jargon-filled. So, how can a University change its tone to make its stories more relatable — and maybe even fun? We’ll walk through examples of playful and engaging storytelling on tumblr, YouTube and beyond.
CERN: Communicating Science through Social Media – Presentation by Julie Haffner, Social Media Manager CERN
CERN, the European Organization for Nuclear Research, is the world’s largest particle physics laboratory, home of the Large Hadron Collider (LHC). This presentation will cover how CERN uses social media to raise public awareness of science, share excitement and foster engagement.
Lunch (provided by the University of Zurich)
Program subject to change
Julie Haffner, CERN
Julie Haffner received her bachelor’s degree in public relations in June 2012 and started working at CERN (the European Organization for Nuclear Research) as a Junior Press Officer on July 2, two days before the Higgs boson discovery was announced at the Laboratory. She spent three and a half years in the Press Office, organizing interviews and media visits to CERN. In January 2016, she started to dedicate half of her time to science communications through CERN’s social media channels, before taking over her role as Social Media Manager in January 2018.
Perrine Huber, swissnex San Francisco
As Head of Brand and Communication at swissnex San Francisco, Perrine Huber is interested in new ways of engaging US and Swiss audiences with science, art and new ideas through storytelling. She previously held communication and marketing roles in non-profit cultural events such as the Biennale of Sydney, and Sydney Festival, in Australia. She also contributes to SWI swissinfo.ch – the international service of the Swiss Broadcasting Corporation (SBC).
Zak Long & Jessica Wheelock, UC California
Over the past six years, Zak Long and Jessica Wheelock have developed the editorial approach to science and research content at the University of California. As multimedia strategists, they work with academics to translate their research into compelling videos, articles and social media posts. Their award-winning work for UC has been featured in the NY Times, the Washington Post, Vox, Buzzfeed and the book Science Blogging: The Essential Guide.