The Digital Campus convenes university communicators, marketers, and others interested in leveraging new technologies to increase the visibility of their higher education institution.
During this 9th annual event, we will cover topics relevant to Swiss university communicators with a focus on science communication.
We are very pleased to welcome Adam Conner-Simons from the Massachusetts Institute of Technology (MIT) this year. He is in charge of communications at MIT’s largest research lab, the Computer Science and Artificial Intelligence Laboratory (CSAIL). He has spurred 700% growth in number of high-quality media mentions in priority outlets such as The New York Times, the Wall Street Journal, Wired Magazine, NBC and the BBC. He also oversees the lab’s social media efforts across five channels that reach nearly 200,000 followers, including more than 100,000 on Twitter.
The event is open to all university communicators in Switzerland. However, please note that participation is free of charge for higher education institutions that are members of the Digital Campus:
Bern University of Applied Sciences (BFH)
ETH Zurich (Swiss Federal Institute of Technology Zurich)
Swiss National Science Foundation (SNF)
University of Applied Sciences of the Grisons (FHGR)
University of Applied Sciences and Arts Northwestern Switzerland (FHNW)
University of Applied Sciences and Arts Western Switzerland (HES-SO)
Università della Svizzera italiana (USI)
University of Bern (UNIBERN)
University of Lausanne (UNIL)
University of Liechtenstein (UNILI)
University of Neuchatel (UNINE)
Zurich University of Applied Sciences (ZHAW)
Zurich University of the Arts (ZHdK)
If your university is a member and you would like to attend this event, get in touch with us to get your free ticket.
Non-members are welcome but must pay a participation fee. Priority is given to Digital Campus members. Please note that you must be an employee of a Swiss higher education institution (University, university of applied sciences, federal institute of technology, research institute, etc) to attend this event.
Registration & Coffee
Welcome by Julia Kuhn Mirza from swissnex San Francisco
Engaging Global Audiences to Make the World a Better Place
Presentation by Mark Jones, Head of Digital Content, World Economic Forum (WEF)
Inside the MIT Media Machine: How we get Press, Build Followers & Expand our Brand
by Adam Conner-Simons, Massachusetts Institute of Technology (MIT):
In a crowded communications landscape, it may often feel like all the time you put in is hardly making a dent.
5 years ago, MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) did minimal media outreach and had virtually no engagement on social media platforms. But by dramatically revamping their strategy and thinking more critically about their target audiences, they now earn more than 500 press stories a year and have grown their followers 20x (including more than 110,000 on Twitter).
In this presentation, Adam will show us how they have found success by putting themselves in the shoes of readers and reporters and focusing on delivering immediate value to the people they are trying to reach.
How EHL Addresses Digital Audiences to Create Brand Affinity
by Sandy Bouchat, Marketing Director École hôtelière de Lausanne (EHL)
Science Podcasts – Best Practice
by This Wachter, Science Journalist and Podcast Producer, Jennifer Khakshouri, Host of the ETH podcast, and Rainer Borer, Head of Corporate Communications at ETH Zürich
Audio is trendy. Podcasts are booming, also in the field of science. A short overview about the diversity of science podcasts and how audio could be part of science communication. The producers of the monthly English-speaking ETH podcast give an insight into the making-of with listening examples. The head of corporate communications at ETH Zürich tells us why ETH runs this podcast.
Closing Remarks and Event Conclusion
As always, swissnex San Francisco is offering drinks in a nearby bar to continue the discussion after the event.
Adam Conner-Simons, Massachusetts Institute of Technology (MIT)
Adam Conner-Simons oversees communications and media relations for MIT’s largest research lab, the Computer Science and Artificial Intelligence Laboratory (CSAIL). He develops content about CSAIL research and events, and leads its general press outreach, media training and social media efforts. He is also a freelance journalist for the New York Times, the Boston Globe and other publications, and previously worked in the communications offices of Brandeis University and Pomona College. He speaks regularly about communications topics for organizations such as the American Marketing Association, the Council for Advancement and Support of Education, Harvard University’s Communicating Science Workshop, and the National Association of Science Writers.
Mark Jones, Head of Digital Content, World Economic Forum (WEF)
Mark Jones has been head of digital content at the World Economic Forum for the past four years. During that time, the Forum’s presence in digital media has expanded sharply with particular success in video on social networks. He is a former reporter for BBC Radio and Television and spent nearly 20 years with Reuters News including roles as Global Editor of Reuters TV and Global Community Editor.
Jennifer Khakshouri, Podcaster, Producer, Host
Jennifer Khakshouri is a freelance audio-journalist. She produces and hosts podcasts (e.g., The ETH-Podcast). She also moderates live talks and events in English and German. Before shifting to self-employment, she worked as a radio presenter and editor at Radio SRF2 Kultur for 12 years.
Rainer Borer, Head of Corporate Communications, ETH Zurich
Rainer Borer studied history and German at the University of Basel. He also holds an Executive MBA from the University of St. Gallen. Borer embarked on a career in journalism after finishing his first degree, working for various daily papers as well as the regional-interest radio programme Regionaljournal Basel on Swiss national radio (today’s SRF). He joined the SRF business editorial team in 1997. After taking over as team head in 2003, he worked on various projects relating to organisational development and innovation, including the creation of the 24-hour news and analysis radio station SRF 4 News. Borer moved to the Swiss Financial Market Supervisory Authority (FINMA) in 2011 to manage strategic communication. He joined ETH Zurich as Head of Corporate Communications on 1 October 2015.
This Wachter, Journalist and Podcast Producer
This Wachter is a journalist and podcast producer in Bern, Switzerland. In 2018 he founded the Audio Story Lab to create audio documentaries for media companies, universities and museums. In 2017 he was a resident at Swissnex San Francisco, after having worked as a senior producer for the radio news channel SRF 4 News and many years as a science journalist for print media. He did his master thesis about the ecology of grasshoppers – the acoustic world always fascinated him.
Sandy Bouchat, Marketing Director, École hôtelière de Lausanne (EHL)