The Digital Campus convenes university communicators, marketers, and others interested in leveraging new technologies to increase the visibility of their higher education institution.
During this 9th annual event, we will cover topics relevant to Swiss university communicators with a focus on science communication.
We are very pleased to welcome Adam Conner-Simons from the Massachusetts Institute of Technology (MIT) this year. He is in charge of communications at MIT’s largest research lab, the Computer Science and Artificial Intelligence Laboratory (CSAIL). He has spurred 700% growth in number of high-quality media mentions in priority outlets such as The New York Times, the Wall Street Journal, Wired Magazine, NBC and the BBC. He also oversees the lab’s social media efforts across five channels that reach nearly 200,000 followers, including more than 100,000 on Twitter.
The event is open to all university communicators in Switzerland. However, please note that participation is free of charge for higher education institutions that are members of the Digital Campus. For a list of participating institutions, visit this page. If your university is a member and you would like to attend this event, get in touch with us to get your free ticket.
Non-members are welcome but must pay a participation fee. Priority is given to Digital Campus members. Please note that you must be an employee of a Swiss higher education institution (University, university of applied sciences, federal institute of technology, research institute, etc) to attend this event.
Registration & Coffee
Welcome by Julia Kuhn Mirza from swissnex San Francisco
Presentation by Mark Jones, World Economic Forum (WEF)
Inside the MIT media machine: how we get press, build followers & expand our brand
by Adam Conner-Simons, Massachusetts Institute of Technology (MIT):
In a crowded communications landscape, it may often feel like all the time you put in is hardly making a dent.
5 years ago, MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) did minimal media outreach and had virtually no engagement on social media platforms. But by dramatically revamping our strategy and thinking more critically about our target audiences, we now earn than 500 press stories a year and have grown our followers 20x (including more than 110,000 on Twitter).
In this presentation, I’ll show you how we’ve found success by putting ourselves in the shoes of readers and reporters and focusing on delivering immediate value to the people we’re trying to reach.
Presentation by Sandy Bouchat, Marketing Director École hôtelière de Lausanne (EHL)
Science Podcasts – Best Practice
by This Wachter, science journalist and podcast producer, Jennifer Khakshouri, host of the ETH podcast, and Rainer Borer, head of corporate communications at ETH Zürich
Audio is trendy. Podcasts are booming, also in the field of science. A short overview about the diversity of science podcasts and how audio could be part of science communication. The producers of the monthly English-speaking ETH podcast give an insight into the making-of with listening examples. The head of corporate communications at ETH Zürich tells, why ETH runs this podcast and what it brings to ETH.
As always, swissnex San Francisco is offering drinks in a nearby bar to continue the discussion after the event.
More speakers tbd
Adam Conner-Simons, Massachusetts Institute of Technology (MIT)
Adam Conner-Simons oversees communications and media relations for MIT’s largest research lab, the Computer Science and Artificial Intelligence Laboratory (CSAIL). He develops content about CSAIL research and events, and leads its general press outreach, media training and social media efforts. He is also a freelance journalist for the New York Times, the Boston Globe and other publications, and previously worked in the communications offices of Brandeis University and Pomona College. He speaks regularly about communications topics for organizations such as the American Marketing Association, the Council for Advancement and Support of Education, Harvard University’s Communicating Science Workshop, and the National Association of Science Writers.
Mark Jones, World Economic Forum (WEF)
Mark Jones has been head of digital content at the World Economic Forum for the past four years. During that time, the Forum’s presence in digital media has expanded sharply with particular success in video on social networks. He is a former reporter for BBC Radio and Television and spent nearly 20 years with Reuters News including roles as Global Editor of Reuters TV and Global Community Editor.