The Digital Campus convenes university communicators, marketers, and others interested in leveraging new technologies to increase the visibility of their higher education institution. In 2018, we will present two events in Switzerland: a targeted workshop in August around two specific topics, as well as the main Digital Campus event later in the year that brings a US communication specialist to Switzerland.

For the upcoming workshop, we will offer a morning session on Twitter that covers how this social media platform is used today in the scientific world and a deep dive into campaigning, strategies and analytics, and an afternoon session on how and why to make short science videos for the web. We are pleased to welcome Zürich-based communicator, storyteller, and filmmaker Mirko Bischofberger to lead the workshops.

*The workshop is for higher education institutions that are members of the Digital Campus program — see the complete list of participating organizations. For more information contact communications@nullswissnexsf.org.

Program

10am — Arrival
10:30am — Workshop 1: Twitter

• How it’s used today
• Campaigning, strategies and analytics

12:30pm — Lunch
1:30pm — Workshop 2: Making science videos for the web

• Storytelling and scripting
• Write your short story
• How to implement it
• Try yourself using simple animations

3:30pm — Close

Biographies

Mirko Bischofberger, Science Studios

Mirko Bischofberger moves at the boundaries of science, communication and storytelling. He studied molecular biology at the ETH Zurich and holds a PhD from EPFL. He wrote for many years for the Neue Zürcher Zeitung, worked in the Swiss Parliament and for the Swiss National Science Foundation. Today he works for the President of the EPFL and heads the company “Science Studios,” a laboratory for scientific storytelling and communication.

Perrine Huber, swissnex San Francisco

As Head of Brand and Communication at swissnex San Francisco, Perrine Huber is interested in new ways of engaging US and Swiss audiences with science, art and new ideas through storytelling. She previously held communication and marketing roles in non-profit cultural events such as the Biennale of Sydney, and Sydney Festival, in Australia. She also contributes to SWI swissinfo.ch – the international service of the Swiss Broadcasting Corporation (SBC).

Photo: Astronaut Koichi Wakata uses a camera to document his view of Earth from a window of the International Space Station. Photo courtesy NASA.