Digital Campus Meeting November 2013

A full day of presentations, workshops, and networking for higher education communicators in Switzerland.

Event Details


HSLU Auditorium
Zentralstrasse 9, Luzern, Switzerland


November 19, 2013 from 9:30 am to 5:30 pm Europe/Vienna (UTC+01:00)


Free for Digital Campus participants. $80 for non-participants.

Curious to know what works best on social media for universities? Together with the Lucerne University of Applied Sciences (HSLU), swissnex San Francisco invites you to a full day of presentations, workshops, and networking with higher education communicators in Switzerland.

This event is part of the Digital Campus program, managed by swissnex San Francisco. The Digital Campus convenes university communicators, marketers, and others interested in leveraging new technologies to increase the visibility of their higher education institution.


09:30 am

  doors open (check-in and coffee)

10:00 am


10:15 am

  highlights from 2013

swissnex San Francisco presents the latest data of how Swiss universities use social media for their outreach: What has worked best in 2013? How has the landscape changed? What are the plans for 2014?

11:00 am

  presentation “Top Trends in #HigherEd Social Media and What You Can Learn from Them” | Michael Stoner

We’ll explore key trends in the way universities are using social media in student recruitment, institutional advancement, and brand awareness and management. Then, we’ll look at the implications of some of them.

12:15 pm


02:00 pm

  social media at the University of Zurich

Roger Stupf shares his insights from his role as Head of Web & Information Management at the University of Zurich: How has the university established a presence on social media? What were some of the challenges and what are the goals ahead?

02:30 pm

  workshop “Planning for Success” | Michael Stone

Success with social media begins with planning. In this workshop, small groups will develop a strategic plan for a social media campaign, exploring the essential elements that lead to successful outcomes.

05:00 pm



Michael Stoner

Michael has more than 30 years experience in consulting education institutions. He has led institution-wide web strategies; provided consulting on social media strategy and tactics; and consulted on institutional marketing, branding, and advancement challenges. He is the president and founder of mStoner, where he develops web communications strategies and designs and builds websites for education institutions with his team.


Roger Stupf

Roger is Head of Web & Information Management at the University of Zurich and had a key role in setting up the institution’s social media presence. Together with his team, he launched several channels in a one-year pilot project in late 2011. Many months later, the presence is well established and an important part of UZH’s outreach.





Photo: Myleen Hollero