Entering the US Market: When to Go West?

Is the US market right for your startup? Join swissnex San Francisco in Zurich, Bern, Lugano, Lausanne, and Geneva to help you answer this and other questions.

Event Details


November 12, 2012 - November 17, 2012

When it comes to the startup universe, the US market still shines brighter than a supernova. Entrepreneurs from around the world flock to the San Francisco Bay Area to get a piece of the Silicon Valley pie in their quest for scale, global reach, capital, and talent. But just as many actors end up toiling away in other industries in Hollywood, many entrepreneurs end up in the crowded startup graveyard. Superior preparation and a well thought-out strategy can help you avoid this fate.

Is the US market right for your startup? How can you effectively plan for your US market entry? When is the right time? How can you prepare? What can you realistically expect? And how can you save resources?

In this session, we will take a virtual dive into the Silicon Valley startup ecosystem to help you answer these questions. We will explore some of the less obvious characteristics of the US market to help you get a jump on the learning curve, and we will point you toward the resources that can accelerate and facilitate your US (ad-)venture.


Zurich, BlueLion
Monday November 12, 2012
Time: 5:30 – 6:30 pm
Bern, University of Bern
Wednesday November 14, 2012
Time: 12:30 – 1:30 pm

Lugano, Università della Svizzera italiana
Thursday November 15, 2012
Time: 9:00 – 10:00 am

Lausanne, Parc Scientifique EPFL
Friday November 16, 2012
Time: 10:00 – 11:00 am

Geneva, Fondetec
Friday November 16, 2012
Time: 5:30 – 6:30 pm


Gioia Deucher

As Head of Startup Services at swissnex San Francisco, Gioia has worked with over thirty Swiss startups over the past three years, connecting them with relevant US partners, customers, investors and talents, advising them and developing customized workshop programs to speed up and smooth out their US market entry.


Cyril Dorsaz

Cyril started his career as a banker in Geneva and Paris but since 2010 he has dedicated all his time to his passion for entrepreneurship. He founded two Internet startups and expanded Startup Weekend in Switzerland and France. Currently, he’s working at swissnex San Francisco helping Swiss startups to enter the US market.



Photo: Myleen Hollero

Event Photos