Future at Work: Design Dialogues for 2030 [Recording]

An event series – Inviting multi-disciplinary guests to explore the future of work.

Image by Vitra

Event Details


Online Event


Wednesday, December 9, 2020
10:00am to 11:00am in San Francisco 07:00pm to 08:00pm in Switzerland


Free. RSVP Below.

Now more than ever, the future of work is in question and we are left wondering how will it look not only tomorrow, but also in 10 years and beyond. Vitra and swissnex SF are partnering to explore this question and rethink our own workplace environments with a monthly digital conversation on this topic. Hosted by Vitra’s Future of Work Trendscout Raphael Gielgen, the events will feature a cast of multi-disciplinary guests. These immersive and interactive discussions will offer ideas and alternative thinking on concepts that Raphael has built his career pioneering.

For the fourth and last event of our series, Raphael will be joined by Matthew Buecher, Senior Director of Global Real Estate at Salesforce.


San Francisco
10:00am — Introduction by Gioia Deucher, CEO swissnex SF
10:05am — Discussion with Raphael Gielgen, Trendscout Future of Work at Vitra, and Matthew Buecher, Senior Director of Global Real Estate at Salesforce
10:25am — Q&A
10:50am — Conclusion  

07:00pm — Introduction by Gioia Deucher, CEO swissnex SF
07:05pm — Discussion with Raphael Gielgen, Trendscout Future of Work at Vitra, and Matthew Buecher, Senior Director of Global Real Estate at Salesforce
07:25pm — Q&A
07:50pm — Conclusion


Gioia Deucher
Gioia Deucher is the CEO of swissnex San Francisco. Gioia’s professional journey has taken her to various countries, from Colombia and Switzerland to the U.S. and Palestine, and most recently Brazil. Starting her post-university career in microfinance and sustainable investing working for small and large investment firms, Gioia has dedicated the last decade to fostering cross-continental collaborations with a view to inspire and strengthen Switzerland’s innovation ecosystem. Before setting out to build the first Latin American swissnex office Brazil in 2013, she headed the Startup and Innovation team at swissnex in San Francisco, where she returned to as CEO, in July of 2017. A curated innovation platform hosting 40+ startups, designers, scientists and corporates, swissnex’s Bay Area office acts as a convener for thought-provoking conversations on how technology and innovation shape our world, and fosters international connections and collaboration for meaningful action. Gioia holds a Master’s degree in International Relations from the Graduate Institute (IUHEID) in Geneva, Switzerland, and a second Master’s in Law and Diplomacy from the Fletcher School in Medford/Boston, USA, and has completed continuing education courses in Design Thinking and Venture Capital. She acts as the President of the cancer survivor storytelling platform MySurvivalStory and is an advisory board member of DART Labs.

Raphael Gielgen
Raphael Gielgen has spent most of his professional life working on making the office environment a better place. Even some of his own colleagues think he’s a little crazy. His irrepressible curiosity, his restless quest for explanations, and his delight at upending everything can occasionally make him an uncomfortable companion. When he appears at the office after returning from a long trip, he recounts things that sound more like a virtual utopia than a reality that has been experienced. He visits over one hundred companies in a single year; the world is his workplace, the future his area of research. His work informs Vitra´s approach to improving the quality of offices and public spaces through the power of design by serving the varied Vitra team with the results of his observations and cognitions by trend clusters, market analysis and business cases.

Matthew Buecher
Matthew Buecher is Salesforce’s Senior Director of Global Real Estate where he leads the workplace design team responsible for the company’s more than 120 office locations for over 54,000 employees. Buecher joined Salesforce in 2018 and brings more than 20 years of experience with a background spanning product and furniture design, store development, manufacturing, marketing, supply chain management, and operations. Prior to Salesforce, he spent over six years at Restoration Hardware where he was most recently a Senior Director of Product Development and Operations. While at RH, Buecher was responsible for designing, developing, forecasting and delivering international contract furniture projects for hotels, commercial offices, and residential developments. Buecher graduated with his Bachelor of Fine Arts in Industrial Design from the University of Illinois Champaign-Urbana and today lives in San Francisco with his wife and two kids. Outside of work, you’re bound to find him cycling in the North Bay or volunteering with the National Interscholastic Cycling Association’s NorCal High School Cycling League.