GameTeCH_Switzerland: Technology in the new era of entertainment software

swissnex San Francisco and the Greater Zurich Area Investment Promotion Agency showcase Swiss technological breakthroughs for the entertainment software industry, in parallel with the Electronic Entertainment Expo (E3) in Los Angeles.

Event Details


The Standard Hotel, Big Loft
550 South Flower Street, San Francisco, California United States


June 09, 2011 from 5:00 pm to 8:00 pm America/Los Angeles (UTC-08:00)

How do you build the city of the future in a few clicks, and in 3D? What is the next technological breakthrough? What does the future of worldwide gaming look like? How can entertainment technology companies snag lucrative deals?

To answers these questions and many more, swissnex San Francisco, the Greater Zurich Area, and the Consulate General of Switzerland in Los Angeles have teamed up to showcase Switzerland’s most innovative gaming related technologies currently in use by major entertainment companies around the world. Held in parallel with the 2011 Electronic Entertainment Expo (E3) in Los Angeles, the evening continues swissnex San Francisco’s ongoing event series on gaming.

E3 is the world’s premiere trade show for computer and video games and related products. It draws tens of thousands of professionals each year coming to see groundbreaking new technologies leading the way in interactive entertainment.

In Switzerland, research and development around game design is an important pillar of emerging technology markets, and Swiss research labs play a leading role in 3D-animation and gaming physics engines used in the global gaming and film industry.

Parallel to E3, we bring Los Angeles audiences a select grouping of Swiss companies that specialize in providing a technological backbone for the global gaming industry. Plus, a local expert shares the legal tools involved in growing your gaming software into a global success. Presentations from:

– Procedural, a spin-off of the Swiss Federal Institute of Technology in Zurich (ETH Zurich), developed the Software City Engine, a modeling solution for the efficient creation of 3D cities and buildings in digital animation and gaming environments. Their technology is used by the major companies in the entertainment industry, such as Pixar and Blizzard, and is also encountering growing success among architects and urbanists.

– Disney Research, Zurich, a joint venture between The Walt Disney Company and ETH Zurich that opened its doors in 2008, invents new technology related to the entertainment business, including computer animation, rendering, interactive graphics, video processing, mobile computing, and face capture.

– Pixelux, founded in Geneva, creates a unique real-time material physics simulation technology that is used in movie and game productions by the likes of LucasArts and others.

– Everdreamsoft, a passionate young Swiss start-up that uses the DMM technology of Pixelux for their latest mobile game.

– Stubbs Alderton & Markiles, whose Partner of the Video/Games Practice speaks on financing methodology, publication deals, and international components from the legal perspective of gaming companies and industry affiliates at E3.


6:00 pm  doors open
6:30 pm  introduction and presentations by Procedural, Disney Research Zurich, Pixelux, Everdreamsoft, Stubbs Alderton & Markiles, LLP
8:00 pm  networking reception, live music by the Camaron Ochs Band and gaming demos
9:00 pm  doors close


Steve Goldstein

Steve Goldstein is Partner at Stubbs Alderton & Markiles LLP, where he heads up the law firm’s Interactive Entertainment and Video Games Practice Group. Before rejoining the firm as a partner in 2009, he served as an associate from 2003 to 2005, when he represented independent videogame publishers and developers, film studios, and technology companies including Flagship, NovaLogic, Inc., 1C Company, High Moon Studios, Revolution Studios, Interplay Entertainment, and Skype Technologies, S.A.


Pascal Mueller

Pascal Mueller is the co-founder and CEO of Procedural Inc. During his Ph.D. thesis at ETH Zurich, he pioneered the novel technologies for procedural modeling of 3D content that are now the core of Procedural’s flagship product, CityEngine. He has published more than 40 scientific papers, including SIGGRAPH publications. His body of artistic work includes short movies, music videos, over 50 live performances, and several interactive installations exhibited in museums such as the Ars Electronica Center.


Shaban Shaame

Shaban Shaame is CEO and Founder of Everdreamsoft, whose last iPhone/iPad collectible card game, Moonga, was among the top 10 mobile games in Japan. EverdreamSoft was recently awarded funding from Venture Kick, a private initiative that supports young Swiss start-ups. Shaame had already developed his first video game while still in high school, and he went on to study computer systems at the University of Geneva.


Vik Sohal

Vik Sohal is CCO and co-founder of Pixelux. He also handles sales, marketing, and project management for the DMM platform as well as negotiations and business development with licensees including LucasArts, Autodesk, and others. Prior to Pixelux, Sohal was one of the co-founders of LynuxWorks, a real-time embedded operating system company. He has managed many major sales including the $4.5M sale of LynxOS and related engineering services to IBM for the NASA space station project. He has a b
achelor’s degree in computer science from the University of Houston.


Robert W. Sumner

Robert W. Sumner is the Associate Director of Disney Research, Zürich, and leads the research group on animation and interactive graphics. He received a bachelor’s degree in computer science in 1998 from the Georgia Institute of Technology in Atlanta, Georgia, and a master’s (2001) and Ph.D. (2005) from the Massachusetts Institute of Technology in Cambridge, Massachusetts.




Photo: Myleen Hollero

Event Photos