Gimme More: Is Augmented Reality the Next Medium?

Visitors explore the link between the physical and digital worlds in this augmented reality exhibition from EPFL+ECAL Lab, on view at EyeBeam in New York.

Event Details


540 West 21st Street, New York City, New York United States


February 21, 2013 12:00 pm - March 03, 2013 6:00 pm America/Los Angeles (UTC-07:00)



Related Event

Opening Reception
Thursday, February 21 6-7:30 pm

Full Program at Eyebeam.

Augmented Reality serves to visually enhance objects, spaces, or people with virtual content. It has the potential to dramatically change the relationship between the physical and digital worlds. The EPFL+ECAL Lab explores story-telling with Augmented Reality – in other words, how to give this technology the status of a real media.

A previous incarnation of the Gimme More exhibition was awarded the DMY International Design Festival Berlin Prize 2010 and travelled to London, Milan, Paris, and swissnex San Francisco. The New York exhibition at Eyebeam, designed in collaboration with SOFTlab studio and Laetitia Wolff of futureflair, features seven installations with new contributions from several designers.

Directed by Nicolas Henchoz of the EPFL+ECAL Lab, Gimme More is based on scientific research by pioneers of computer vision, including Julien Pilet, Vincent Lepetit and the EPFL Computer Vision Laboratory (CVLab) led by Professor Pascal Fua.

Speaking to the transformative power of augmented reality, Henchoz states, “Augmented reality allows everyday objects to tell their stories, reveal information and interact with users in real time. What transpires as a result is a radical shift of interdependence between the object and the information it conveys.”
Roddy Schrock, Director of Programs and Residencies at Eyebeam adds, “Eyebeam is pleased to host the exhibition as it aligns closely with our goal to innovate and develop more meaningful relationships between people and creative technologies. The organization has supported experimentation via creative use and misuse of technology for over 15 years.”

Under the direction of Nicolas Henchoz, the designers involved in Gimme More include: Thibault Brevet, Thomas Eberwein, Happy Pets Lab, Vincent Jacquier, Liron Kroll, Marc Mussler, Camille Scherrer, Cem Server, Yuri Suzuki, and Daniel Tamburrino.



Photo: Myleen Hollero