GreenTech in a Global Marketplace

Roundtable discussion on opportunities in green technology with Swiss and American entrepreneurs moderated by Alexis Madrigal of Wired Science. Welcoming remarks by Doris Leuthard, Federal Councillor, Vice President of the Swiss Confederation and Head of the Department of Economic Affairs

Event Details


swissnex San Francisco
730 Montgomery St., San Francisco, 94111 United States


July 10, 2009 from 6:30 am to 8:30 am America/Los Angeles (UTC-08:00)

Please join swissnex San Francisco and OSEC Business Network Switzerland for a roundtable that will address the need to design, develop and implement new green technologies to solve the most pressing environmental challenges that are facing industrial companies and governments throughout the world.

Our panelists, moderated by Alexis Madrigal of Wired Science, will share their experience and knowledge related to innovation in the GreenTech domain: from the challenge of speeding up and encouraging the transfer of knowledge from applied research to local economies, to the potential of revolutionizing concepts such as Solar Islands that enable very low-cost “green” energy production and certainly define a new benchmark for the industry.


7:30 am    doors open – breakfast and networking
7:50 am    welcoming remarks by Doris Leuthard
8:00 am    roundtable discussion with:
• Dr. Xavier Arreguit, Managing Director of Innobridge
• Dr. Uwe Krueger, CEO of OC Oerlikon
• Peter Van Deventer, President, CEO and co-founder of SynapSense
• moderated by Alexis Madrigal, Wired Science

9:00 am    networking
9:30 am    doors close



Doris Leuthard

Federal Councillor, Vice President of the Swiss Confederation and Head of the Department of Economic Affairs. The Federal Department of Economic Affairs (FDEA) is the competence centre of the Swiss Government for all core issues related to economic affairs and trade policies. In her capacity as its head, Mrs. Leuthard is responsible for the Doha Round negotiations of the World Trade Organization. While Switzerland places a priority on multilateralism in its foreign economic policy, it defends its special interests through bilateral free trade agreements. At a domestic level, the FDEA’s goal is to create the regulatory framework and economic policy conditions that enable Swiss and foreign companies located in Switzerland to prosper. Mrs. Leuthard is also responsible for matters relating to employment, professional education and training, technology and innovation. Prior to assuming her current position as Head of the FDEA on 1 August 2006, Mrs. Leuthard had been a member of the National Council for seven years and President of the Christian Democratic People’s Party from 2004.


Alexis Madrigal

is a leading green tech writer. Since joining as a staff writer in 2007, he has helped build Wired Science into the largest science blog in the world, with millions of visitors per month. Wired Science was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He was a major part of’s 2008 Webby award win for “Best Writing” and hosts the popular Wired Science video podcast. Madrigal is a visiting scholar at UC-Berkeley’s Office for the History of Science and Technology. He’s been invited to speak at South by Southwest, Berkeley Journalism School, Stanford Law School, E3, and Webvisions, and is a regular guest on NPR. Madrigal is the youngest staff member at WIRED, but maintains the institution’s most unpredictable beard. He now lives in San Francisco, where he insists on relentlessly telling stories from the green tech past to people fixated on the future. Madrigal holds a BA, magna cum laude, from Harvard University.


Dr. Xavier Arreguit

began his career at the California Institute of Technology (Caltech) in the USA, as a Research Associate in the field of electronics inspired from biology.  He then joined CSEM SA (Swiss Center for Electronics and Microtechnology Inc.) and worked successively as R&D; Project Manager, Head of the Portable Devices Section and Head of Vision Applications, before being appointed Vice-President, responsible for Strategic Marketing and Business Development. As a Board member, he notably contributed to the management and development of several high-tech products, technical publications and patents, and to the creation of several start-ups and spin-offs. During his time at CSEM, he contributed to the creation of an international network of CSEM Innovation Centers, and consulted for different government agencies (Singapore, UK, Japan) on the establishment of high-tech innovation centers. In 2004, he co-founded with CSEM the company Innobridge SA (a consulting company in the fields of Innovation and Entrepreneurship) and joined it as Managing Director. Dr. Arreguit also contributed in 2005 to the creation of JADE Invest SA (an investment company investing in high-tech start-ups), that is managed by CSEM and Innobridge, and currently holds 16 companies in its portfolio. Dr. Arreguit holds a M.Sc. (Engineering) and a Ph.D. from the Swiss Federal Institute of Technology (EPFL), and an eMBA in Management of Technology, Innovation and Entrepreneurship (a joint program between EPFL, HEC Lausanne and University of Texas, Austin). He is also member of the Board of Directors in 7 companies (six in Switzerland, including Nolaris SA, and one in Malaysia).

Dr. Uwe Krueger

is the CEO of OC Oerlikon one of the world’s leading international high-tech industrial groups specializing in machine and plant engineering. The company is a leader in the field of industrial solutions and innovative technol
ogies for textile manufacture, thin-film solar and thin-film coating, drive and vacuum systems. Oerlikon’s core competencies consists of coating and surface/interface technologies with a strong focus on clean tech markets and applications. Before joining OC Oerlikon in 2007, Dr. Krueger was Senior Vice President of Turner Corp., Dallas, where he was primarily responsible for the international business and the company’s strategic development in the American market as well as various M&A; projects.  Dr. Krüger studied Physics, Mathematics and Economics at the University of Frankfurt and began his career as a consultant at the consulting firm A.T. Kearney. He later moved to Hochtief, where he was head of Corporate  Development and the Research and Development Departments, among other positions. Dr. Krüger also brings with him a wide range of management experience in Eastern Europe, including his role as CEO of Hochtief Central/Eastern Europe.


Peter Van Deventer

is President, CEO and co-founder of SynapSense. Pete is an established veteran of global technology market development, with over 21 years of international business experience. Pete spent a decade at Intel Corporation in a variety of sales, marketing and operational roles, including serving on the global Sales and Marketing, Flash Memories, and Mobile Products Group executive staffs. He was the Director of Worldwide Sales and Marketing for the global ramp of Centrino mobile technology and was involved in over a 100 different technology ramps. Prior to Intel, Pete founded and built three companies. He received his BA from Colgate University and holds an International MBA from Thunderbird, the American Graduate School of International Management.


Photo: Myleen Hollero