We have a whole new Digital Imperative in our companies and organizations brought on by the coronavirus pandemic. But launching an innovative product is always an experiment in search of a business model. So how do you ensure success? Instead of trying to immediately generate revenue using their existing sales force, companies should follow a market development framework designed to discover the purpose for which customers will use the product and how they will buy it.
Led by Jan Beránek, CEO of U+, and Sean Sheppard, Founder of GrowthX, this workshop will walk us through a framework for innovation execution that you can use in your development efforts. Establishing a functioning learning organization to test hypotheses with customers and iterate based on feedback allows you to find your truth faster about where your proposed product fits in the market (if at all).
Sean is a Founding Partner of GrowthX. He is a globally recognized sales and marketing thought leader with over 20 years of experience bringing new products to market, including as a five-times sales founder. In addition to helping dozens of startups find product-market fit and predictable revenue models, Sean helps global multinationals to identify new applications for their existing technology portfolio, bring new products to market with profitable business models, and organize and train self-managing early product-stage sales and marketing teams (including for Bridgestone, Canon, Faurecia, Clariant, and others).
Sean was named as One of the Top Sales Influencers You Should Be Following On Social Media. Sean is an active mentor, advisor and guest lecturer at global startup accelerators, innovation conferences, and colleges and universities including NASDAQ, 500 Startups, Y Combinator, Galvanize, Alchemist, GSVLabs, London Business School and the Owen School of Business at Vanderbilt University.
He’s now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.
Jan is a Founder and CEO of U+. U+ is a corporate innovations venture builder which has helped build over 70+ ideas become a reality with total valuation exceeding $1B. Jan has a 16+ years of experience in leading digital innovation and transformation products in US and Europe.
Jan is also a Product and Growth Mentor at Google for Startups (previously Google Launchpad) and European Space Agency BIC. Jan is passionate about social impact investment and solving 21st century’s grand challenges with software.