POLDER: Transmedia and Film Converge

Hear from the creators of POLDER, a Swiss science fiction film, and embark on a transmedia journey culminating in the film’s premiere at the Roxie Theatre as part of SF IndieFest.

Event Details


swissnex San Francisco
730 Montgomery St., San Francisco, 94111 United States


February 14, 2016 from 6:00 pm to 11:30 pm America/Los Angeles (UTC-08:00)


Advance tickets $5, at the door $10. Tickets for the film screening sold separately.

The Swiss science fiction film POLDER opens in European cinemas this Spring, accompanied by transmedia events including gaming and audio walks that bring audiences into contact with actors and cosplayers before the film screenings.

Now, the Bay Area gets a one-time opportunity to experience this journey as well before POLDER’s official premiere at SF Indie Fest.

First, join a select audience at swissnex San Francisco to hear from POLDER creators Samuel Schwarz and Julian Grünthal, 400asa, and the game designers of Milford Zurich in conversation with Maya Zuckerman of Transmedia SF. The panelists will discuss developments in Augmented Reality Games in Switzerland and the US.

Next, follow your guides on a transmedia journey leading to the Roxie Theatre for a very special premiere* of the film. [*Attendees must purchase tickets to the film screening separately.]


6:00pm          doors open
6:30pm          program and panel discussion begin
7:30pm          audience Q&A
8:00pm          journey to the Roxie begins
9:15pm          film screening at the Roxie (attendees must purchase tickets separately)


Julian M. Grünthal

Zurich-based Julian M. Grünthal studied theatre at the Zurich School of Arts (ZHdK) and the Prague Film School, where he focused on cinematography, directing, and screenwriting. He completed numerous works with his own group Grenzgänger Zurich and with the collective 400asa. He works as an independent director for film and theatre, and as a cinematographer, photographer, and actor.

Quinn Evan Reimann

Quinn Evan Reimann rediscovered his love of the arts and theatre at the York School Monterey and studied film at Hampshire College in Amherst, Massachusetts, along with photography and cinematography, acting, film editing, screenwriting and more around the US. He has lived and worked in Switzerland and internationally since 2000 as a freelance director of photography on feature films, documentaries, and commercial productions for various clients. He has written several feature-length screenplays and co-directed a short fictional script he penned.

Samuel Schwarz

Samuel Schwarz studied film directing at ZHdK and founded 400asa in 1999 and Kamm(m)acher GmbH ub 2006, a company dedicated to developing theatre, film, web, and video game projects. He works as theatre director in Switzerland, Germany, Austria, Slovenia, and China.

Maya Zuckerman

Maya Zuckerman is a transmedia producer and emerging technology aficionado who applies the power of transmedia to world-changing ideas.

She brings a wealth of experience from different media silos: visual effects, film, production,gaming, startups, product management and brand narrative. She has worked with big feature films and on game cinematics such as “Ghostbusters” and “Star-Trek online” for companies such as Ubisoft, EA, Vivendi and Activision. She has also worked in product development for companies such as the Chopra Center, Harpo Productions and Salesforce.com.

More info

DER POLDER’s story universe began in 2013/2014 with various Alternate Reality Games in online and offline public spaces. It was supported and developed hand-in-hand with game designers. The POLDER APP is coproduced by Cast/ Audiovisual Media, a special field of studies at Zurich University of the Arts.

The POLDER Project is a collaboration between 400asa (Samuel Schwarz, Julian M.Grünthal, Wanda Wylowa, Sira Topic, Philippe Graber), Cinematographer Quinn Evan Reimann, and head game designer of Gbanga Millform Zurich, Matthias Sala. This group has recently formed the DIGITAL-BUEHNE ZURICH to combine theater arts, visual and immersive storytelling, and modern Alternate Reality Game Design.



Photo: Myleen Hollero

Event Photos