All Possible Futures

Exhibition exploring the boundaries of concepts, processes, technologies, and form in graphic design.

Event Details


SOMArts Cultural Center
934 Brannan St., San Francisco, California United States


January 14, 2014 8:00 am - January 18, 2014 5:00 pm America/Los Angeles (UTC-08:00)



What happens when graphic designers extend the boundaries of their discipline and initiate creative explorations built on risk and uncertain ground?

All Possible Futures is curated by Jon Sueda, Professor of Graphic Design at the California College of the Arts (CCA) as part of the SOMArts Commons Curatorial Residency, and features 37 projects by Bay Area and international artists including three leading designers from Switzerland: Ludovic Balland, Zak Kyes, and Jürg Lehni. 

The exhibited works in All Possible Futures highlight different levels of visibility and public-ness within the graphic design process. Some projects were made for clients and exist in a real-life context, while others might otherwise have gone unnoticed: failed proposals, experiments, sketches, incomplete thoughts.

Related Events at SOMArts

Opening Reception
Thursday, January 16, 2014, 6:00-9:00 pm

Parallel Universe – Conversation with Artists
Wednesday, January 22, 2014, 6:30–8:30 pm
A selection of artists present their work, including Ludovic Balland, who launches his The Day After Reading: Memory Newspaper

Jürg Lehni’s drawing robot
On view Thursday, January 16, 2014 during the exhibition opening. Also on view during a special session Friday, January 24at 3:00 pm.

More on the Designers from Switzerland

Ludovic Balland

Ludovic Balland’s project The Day After Reading: Memory Newspaper explores memory and daily media consumption habits. Balland will interview a different San Franciscan each day over the course of a week and typeset one individual newspaper page for each interview subject, on display in the gallery the next morning.
Balland specializes in typography, typesetting, and conceiving book projects. In 2006 he founded his own studio, Typography Cabinet, where he focuses on book design and visual identities for international brands and cultural institutions. He is the winner of several prizes including ‘The most beautiful Swiss Books.” He teaches graduate and undergraduate typography at ECAL/University of Art and Design in Lausanne, Switzerland.


Zak Kyes

Zak Kyes runs the Zak Group, a London-based office with an international reputation for creating design and art direction for cultural institutions and private companies. Through its work with arts organizations, museums, businesses, and leaders from various fields, Zak Group has emerged as one of the most progressive studios practicing today.
Recent commissions include the art direction of the 8th Berlin Biennale and the Taipei Biennale, book design for Sternberg Press, the visual identity for the architectural firm Barkow Leibinger, and the website and eBook series for the Lisbon Architecture Triennial.


Jürg Lehni

Jürg Lehni brings Viktor, a scalable, robotic chalk-drawing machine, to San Francisco audiences. Far from being a closed mechanical device, Viktor helps examine the nuanced interaction between the user and the technologies of communication.
Before Viktor there was Hektor, a relatively simple spray-can output, which made its debut as Jürg Lehni’s art-school graduation project from the ECAL/University of Art and Design in Lausanne, Switzerland in 2002. Hektor was recently commissioned by SFMOMA and performs in parallel to All Possible Futures during the Fog Design+Art Festival.


View the full list of participating graphic designers.

Read Ludovic Balland’s The Day After Reading, the newspaper created during this event in San Francisco.


Photo: Myleen Hollero