The Psychology of Energy Conservation: Are You Smarter Than A Refrigerator?

Smart grid, smart car, smart home energy management. The energy dialogue revolves around “smart” buzzwords. But can technology really lure us into reducing our energy consumption? And what’s the science behind the newer, smarter gadgets and systems leading us toward a greener future?

Event Details


swissnex San Francisco
730 Montgomery St., San Francisco, 94111 United States


September 16, 2010 from 5:30 pm to 8:30 pm America/Los Angeles (UTC-08:00)

Join swissnex San Francisco for a panel discussion on new, effective, innovative, and playful ways consumers can reduce their home energy consumption. The conversation includes academics studying the psychological and behavioral aspects of consumer engagement, as well as the people coming up with state-of-the-art technologies to change the way we consume energy.

Michael Kanellos, Editor-in-Chief of GreenTechMedia, moderates. With Director Linda Schuck of the Behavior, Energy and Climate Change Project at the California Institute for Energy and Environment, June Flora, Senior Research Scientist at H-STAR Institute at Stanford University, OPOWER’s Sean Harrington, and People Power Company’s Sunil Maulik.

Co-organized by swissnex San Francisco, the French Office for Science and Technology, and the Netherlands Office for Science and Technology.



6:30 pm  doors open
7:00 pm  presentations and Q&A
8:30 pm  reception
9:30 pm  doors close


Michael Kanellos

Michael Kanellos is Editor-in-Chief of Greentech Media, where he covers emerging technologies and companies. Prior to joining Greentech Media in 2008, he worked for CNET and launched that company’s push into clean technology. He has appeared on 60 Minutes, NPR, CBS, CNBC, Fox News, Al Jazeera and other media outlets and has spoken at conferences on green technology in Asia, North America, and Europe. A graduate of Cornell University and the University of California, he has worked as an attorney, a travel writer, and a busboy at a pancake house.


Linda Schuck

Linda Schuck is Director of the Behavior, Energy and Climate Change Project at CIEE. Currently, her work is focused on expanding behavior and decision research and its use in energy and climate policy and technology commercialization. Prior to joining CIEE, she directed the California Climate Change Project at Stanford University. She has held managerial positions at the US Department of Energy, Pacific Gas & Electric Company, and the Alliance to Save Energy, and she’s served as a management consultant to the California Energy Commission, Southern California Edison, Bonneville Power Administrations, American Council for an Energy-Efficient Economy, PG&E, and numerous other organizations. She has experience managing social science-based research and conducting experimentally designed research programs. She also works on clean technology commercialization and serves on the Advisory Board of the Environmental Business Cluster, a clean energy technology incubator. She has an MBA from Stanford University Graduate School of Business, an M.A. from Antioch Graduate School, and a B.A. from Stanford University.


June Flora Ph.D

Dr. Flora is a senior research scientist at H-STAR Institute at Stanford University. Her research and work focuses primarily on the study and development of energy reduction and conservation interventions. This work is funded by the Department of Energy, with Byron Reeves Ph.D. as principal investigator. The Energy Reductions through Sensors, Feedback and Information Technology initiative is composed of 12 research projects: 8 interventions, 2 data modeling and 2 foundational research programs. Flora also has developed and evaluated a high school youth climate change program where teens develop an edutainment curriculum and teach younger teens about the science of climate change, and personal behavior change in energy, transportation and food. With 20+ years at Stanford University Department of Communication and Stanford Prevention Research Center, Dr. Flora brings an extensive background and publication record in health communication and social marketing to the field of energy reduction.


Sunil Maulik

Sunil Maulik is Vice President of Sales & Business Development for People Power. He has co-founded three software companies including GeneEd, where he developed a system for healthcare e-learning. Prior to GeneEd, he served as VP of Business Development at Pangea Systems, a Kleiner-Perkins funded bioinformatics company, head of West Coast sales for Tripos, and an applications scientist at Roche Bioscience. He has a Ph.D. in biophysics from Brandeis University, an M.Sc. in Crystallography from Birkbeck College, London, and a B.Sc.’s in physics and biology from King’s College, London. He sits on the boards of Acteva Inc. and Health2.0, and has been an adjunct faculty member at UC Berkeley. He is co-author of Molecular Biotechnology, published by John Wiley & Sons.


Sean Harrington

Sean Harrington is Director of Client Solutions for OPOWER. Based in the San Francisco Bay Area, Mr. Harrington leads the company’s operations on the West Coast. Mr. Harrington is an experienced entrepreneur, having founded and built a successful company and worked in the Center for Entrepreneurial Studies at the Stanford Graduate School of Business. Mr. Harrington holds a B.S. in Geomatics Engineering from the University of Calgary and an MBA from the Stanford Graduate School of Business.


Photo: Myleen Hollero

Event Photos