SciComm Studio 021: The Future of Traditional Media

Does the media use by millennials signal the end of traditional news media, or can new strategies reinvigorate a lagging industry?

Event Details


swissnex San Francisco
Pier 17, Suite 800, San Francisco, California 94111 United States


December 11, 2019
12:00 pm - 2:00 pm



A major shift is underway as media companies increasingly turn to online audiences. In this landscape, advertising is not the only goal: today, traffic and data related to visitors of on-line platform is an increasingly desired commodity. The result? “The influence of social media platforms and technology companies is having a greater effect on American journalism than even the shift from print to digital” (Owen, 2017). Is traditional media obsolete, or can “old media” adapt to the rising challenge?

In this lunchtime SciComm Studio event, we’ll examine whether millennials use less traditional media — especially traditional TV — to get news, the subject of a survey within Geneva University. Sharing the first results, our guests Patrick-Yves Badillo and Dominique Bourgeois will suggest strategies that can reinforce traditional media with new technologies, such as chatbots and artificial intelligence.

Lunch will be provided. 


12:00pm — doors open
12:30pm — lunch presentations & discussion
01:30pm — networking
02:00pm — doors close


Patrick-Yves Badillo
Patrick-Yves BadilloPatrick-Yves Badillo is Professor at Geneva University, and Director-Founder of Medi@LAB- Genève, a research institute on innovation, media and communication science. He is working on media innovation, digital change and social media and preparing the MOOC “Innovation, media and digital mutation” for the Coursera platform. He obtained a PhD in the field of innovation and information technology at Paris I Panthéon Sorbonne University. He first worked at France Telecom, National Center for Telecommunications Studies (CNET), as head of studies in economic and technological fields related to the development of satellite, cable, optical fiber, and attached to the General Director of the CNET.

Dominique Bourgeois
Dominique BourgeoisDominique Bourgeois is Professor Emeritus at the University of Fribourg, Switzerland. She was Chair in Communication and Media Science at the University of Fribourg until 2019. In 2010 she created and was head of the Master program in “Business Communication” at the University of Fribourg. Now, she is developing a research project on new media uses and media innovation in collaboration with Geneva University, where she is also participating in the MOOC “Innovation, media and digital mutation.” She is working on digital innovation, business and digital communication, media economics, e-Learning, social media, uses of information and communication technology. She was responsible for several international research projects, in particular for the study on media concentration in Switzerland (a project led by Columbia University, with a book published in 2016 by Oxford University Press).

SciComm Studio

The SciComm Studio is swissnex San Francisco’s meetup for lovers of science seeking a community to experiment, explore, and connect around science communication and public engagement. Hosted at swissnex San Francisco at Pier 17, these meetups create a space for our community to cultivate science communication skills. We inspire and challenge participants excited by science to share their knowledge through storytelling and interactivity. It’s a win-win: exchange knowledge while developing your own toolkit for scientific outreach.

The Pier 17 Science Studio has support from the Exploratorium, Bay Area Science Festival, TED speakers, museum professionals and art-technology curators. The Science Studio “SciComm Studio” events take science communication out of the box and into the streets. If you find yourself involved in any area of scicomm, or if you are interested in being a part of the movement, join us for our next event!