#SXSWISS: How to Incubate Creativity?

Our SXSW panel tackles interdisciplinary incubators and work space tailored to creative thinkers and projects.

Event Details


500 E 4th St, Austin, Texas 78701 United States


March 16, 2017 from 1:00 pm to 2:00 pm America/Chicago (UTC-06:00)

Interesting ideas emerge from interdisciplinary approaches: when designers, artists, technologists and researchers come together.

Today’s start-up ecosystem is tailored to tech entrepreneurs seeking rapid monetization. This is not the inspiring environment designers and artists need, but their perspective is needed more than ever. The coolest new technology is nothing without interesting content or a creative mind imagining the possibilities of a new medium.

Our discussion tackles why creatives need a special kind of interdisciplinary incubator and work space tailored to creative projects, and offers advice for creating a more inspiring and collaborative environment. We also look at how funders of technology and hardware can finance creative content and projects over the long-term.

swissnex San Francisco realized the need for such a ‘creative technology incubator’ and created with many partners DART 17, testing lab for interactive projects and experiences.

This panel with be an excellent opportunity to gather thought leaders in this interdisciplinary space and share perspectives and experiences.

More information at the SXSW website.


Julia Kaganskiy

Julia Kaganskiy is a recognized cultural producer across the art and technology fields. She is currently Director of NEW INC, the first museum-led incubator for art, design and technology conceived by the New Museum of Contemporary Art in New York City. She served as Global Editor of The Creators Project, a partnership between VICE Media Group and Intel, and founded #ArtsTech Meetup, a group that brings together professionals from New York City’s museums, galleries, art-related start-ups, and digital artists. She has been cited by Fast Company (2011) and Business Insider (2013) as one of the most influential women in technology and profiled in the 2012 AOL/PBS series MAKERS honoring women leaders.

Sophie Lamparter

Sophie Lamparter is Associate Director at swissnex San Francisco, Switzerland’s innovation outpost. By building networks in science, technology, art, and innovation, she has spearheaded interdisciplinary programs at the edges of art-technology and art-science. She is passionate about finding new talent and projects with a creative approach to technology and helping them scale ideas. She believes in the power of dialogue to foster relationships between creatives, industry, research, and governments. She has organized and curated exhibitions and programs in media, digital and data arts, interaction and game design, robotics, VR, AR, architecture, and urbanism. Sophie’s most recent initiative is DART 17, a creative incubator for interactive projects.

Josette Melchor

Josette Melchor is the Executive Director and Founder of Gray Area Foundation for the Arts, a leading San Francisco non-profit dedicated to applying digital art and technology to create positive social impact. In 2015 Gray Area re-opened the historic Grand Theater and turned it in the venue for art and technology performances and exhibitions, creative code education and hosting a cultural incubator. She started her first art gallery and studio program at the age of 19 by self-funding creative projects through her work in the technology industry. As a curator, she led the development and launch of Seaquence, an internationally-acclaimed web-based digital music project and product of Gray Area’s artist-in-research program for creative technologists.

Yelena Rachitsky

Yelena Rachitsky is the Creative Producer & Head of Education at Oculus Story Studio (Facebook), leading their efforts in outreach and curation. She has presented at the Cannes and Tribeca Film Festivals on the possibility of social change through storytelling with Virtual Reality. Prior to Story Studio, Yelena was the Creative Producer of the annual Future of StoryTelling (FoST) summit, an invitation-only event that gathers top executives, marketers, creatives, and technologists with the vision and influence to change how people communicate and tell stories in the digital age. Yelena is also a consultant for the Sundance Film Festival’s New Frontier program and spent four years in the documentary division at Participant Media, working on Food Inc and Waiting for Superman.


Greater Zurich Area, swissnex San Francisco & Boston, Pro Helvetia, DART 17, Engagement Migros, ETH Zurich, EPFL, University of Zurich, Digital Festival Zurich, Festival Tous Ecrans, Vitra, Valora, Freitag, Emmi.

Photo: Derived from “Matterhorn” by Eider Palmou, CC-BY 2.0 via Flickr; Blue Lego by David LofinkCC-BY 2.0 via Flickr; and Painted Brick by Laurence GraysonCC-BY 2.0 via Flickr.

Event Photos