To Explore = To Love

In conjunction with the “Types We Can Make” exhibit, San Francisco educator and author Carolina de Bartolo shares thoughts on the process of exploring typography.

Event Details


swissnex San Francisco
730 Montgomery St., San Francisco, 94111 United States


June 01, 2012 from 5:30 pm to 8:30 pm America/Los Angeles (UTC-07:00)

Deep exploration of a thing can only be sustained by a feeling of love for that thing, notes typography and design history educator Carolina de Bartolo. While your first design may be the best, you won’t know it until you can’t find a better one. And so we explore. Exploration of any kind is an inherently optimistic activity, according to de Bartolo. It signifies that the explorer desires to be better, to learn, to grow, and to change.

Join de Bartolo at swissnex San Francisco for an evening discussion of this subject, as outlined in her new book, Explorations in Typography and its companion app.

“Sometimes in the (complex) process of setting type and laying out pages, we hastily hunger for great design and forget that greatness is a mental construct. Every excellent design was arrived at by a series of small steps. Connecting the dots one by one. Setting the type, line by line, letter by letter. Every master was once an amateur. Wax on, wax off. Doing the typographic exercises in Explorations in Typography teaches you to enjoy the process of taking those small steps, practicing your typesetting in sport and in earnest, improving and mastering it by making a series of “little bets” on your design ideas.” –Carolina de Bartolo


Carolina de Bartolo

Carolina de Bartolo is a typography and design history educator in San Francisco and the author/creator of Explorations in Typography and its companion app. She developed the 24 typographic exercises in her book called “Explorations” to help students practice setting type in paragraphs “in sport and in earnest” and to discover their love for the art and craft of fine typesetting.




Photo: Myleen Hollero

Event Photos