TV 2.0 – Content in a Multimedia World

A round-table discussion conducted by Robert Scoble that will give you a glimpse at how you will watch TV in the future.

Event Details


swissnex San Francisco
730 Montgomery St., San Francisco, 94111 United States


November 01, 2007 2:30 pm - November 03, 2007 5:00 pm America/Los Angeles (UTC-08:00)



Do-it-yourself videos on YouTube, virtual TV stations in Second Life, internet TV stations like Revision3: How will good old television fit in this ever changing multimedia world? What kind of content will attract future viewers? How and where will it be viewed? And how much say will viewers have in shaping their TV programs?

Want to know more? Join us for a round-table conducted by Robert Scoble, VP of Media Development at with guest panelists:

  • Philippe Depallens – Vice President of Video Engineering at Logitech
  • Harry Fuller – TV veteran and internet TV pioneer (TechTV)
  • Michael Gold – Senior Research Engineer at SRI International
  • Gregory Kennedy – Creative Director at Millions of Us
  • Bernard Rappaz – Editor in Chief TSR Multimedia (French Swiss TV).


6:30pm registration and aperitif
7:00pm round-table: TV 2.0 – Content in a Multimedia World
7:45pm Q&A;
8:15pm networking and finger food
9:00pm doors close


Philippe Depallens

Phillipe Depallens is the Vice President of Video Engineering for Logitech. He oversees the development of all Logitech video products and services. Mr. Depallens manages the engineering teams that design and develop the QuickCam line of webcams and the software applications that extend video to platforms such as instant messaging and mobile phones. Phillippe Depallens has fifteen years of experience in consumer product development and strategic relations management. He re-joined Logitech in 2002, when the company acquired SpotLife, a pioneer in Internet-enabled personal broadcasting, where he was co-founder. Prior to co-founding SpotLife, Mr. Depallens was a senior software manager at Logitech, where he instituted processes for fast-cycle development, and use of the Internet for user support.

Harry Fuller

My entire career has been spent working in commercial news media for American companies. I have been in numerous high level meetings where major networks wrestle with audience shifts and tough decisions about the future. 
Except for four years at CNBC Europe in London, my jobs were all in America, primarily 
in the San Francisco area. I witnessed firsthand the effects of the growth of cable on broadcasting,
 Then in the mid-nineties I recognized the power and future of the Internet as a communications 
and news medium. For the first time it was possible for communications companies to reach 
educated, upscale, white collar workers while they were at work. This was precisely the 
demographic that was more and more abandoning TV news and even broadcast TV’s entertainment 
programs. The Internet only accelerated the audience shifts away from main channels and 
enabled further splintering the media audience in smaller and more focused user groups.
Thus, beginning in 1995, I pushed for more Internet presence for CBS’s broadcast content, and 
later eagerly joined TechTV when it was a start-up trying to combine cable TV content and alive website.
 At TechTV we were among the pioneers of streaming audio and video and in 1996 founded one of the first 
24-7 online radio channels (before anybody had heard of “podcasting”). TechTV offered a robust 
selection of live and on-demand video as early as the fall of 1998. With our webcam network we were 
getting user-generated content onto our TV channel and website that year as well, far before the 
advent of the youtube revolution.
See his blog at :

Michael Gold

Michael Gold has over 20 years experience as a research engineer and industry analyst for SRI Consulting Business Intelligence and its predecessor organization, the former Stanford Research Institute. He has consulted extensively for the world’s largest consumer-electronics manufacturers, copyright owners, and service providers regarding the development of digital video technology, interactive multimedia, and mobile communications. Mr. Gold is also on the staff of SRIC-BI’s Virtual Worlds Consortium, a multi-client research program that focuses on the commercialization of 3D simulations for games, social networking, and business collaboration.
In addition to industry knowledge, he also applies SRI’s pioneering psychographic segmentation system, known as VALS, which takes advantage of extensive longitudinal surveys to categorize audiences in terms of their psychological distinctions and their early-adopter behaviors, not just demographic profiles as are the norm in media planning.
His background in both R&D; and applications of survey research provides a unique vantage point for providing guidance to decision makers regarding future trends in content, commerce, and commercial advertising. Mr. Gold is also an amateur musician and has maintained a lifelong interest in the humanities.

Gregory Kennedy

Millions of Us is an agency specializing in Virtual World. Gregory has more than 10 years of progressive, senior-level on line management experience combined with an innovative, entrepreneurial spirit leading the creative, marketing, content and e-commerce of Fortune 500 companies such as Estee Lauder and Procter and Gamble web properties in both New York City and San Francisco, along with advertising, design and/or leadership roles for clients such as Tiffany & Co., Kodak, Hyundai, IBM, Motorola, Progressive Insurance and The Walt Disney Company all based on a lifetime of professional experience in mass media and communications.

Bernard Rappaz

Bernard Rappaz is editor in chief of TSR multimedia. Born in 1961, he has a background in social studies. After following a graduate program at Fribourg University he started his career as a free lance journalist in Africa. In 1987, he joined L’Hebdo the main new magazine in french Switzerland. He started to work for Swiss Broadcasting Corporation in 1991 and created the business service for the main news program. Between 1997 and 2001 he was US correspondent for Swiss TV and then became Editor in chief of TSR multimedia. Among other things the multimedia service of Swiss Broadcasting Corporation produces the TSR TV portal and every week Nouvo an online magazine and TV show dedicated to new media.
You can reach Bernard’s blog at

Robert Scoble

Robert Scoble is a technical evangelist, writer, and the author of one of technology’s most influential blogs, Scobleizer. In addition to his executive position at PodTech, he also produces ScobleShow, a video show where Robert visits the world’s best technologists, tours cool tech companies, and gets exclusive demos of the latest Web sites and gadgets. Scoble is a lifelong technologist, growing up just blocks from Apple computer and playing in the garage with electronic gadgets. Scoble worked for Fawcette Technical Publications, UserLand Software, NEC and TabletPC before joining Microsoft’s Channel 9 MSDN Video team, producing stories about Microsoft employees and products. He is a popular speaker and co-author of “Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers.”


Photo: Myleen Hollero