Types YOU Can Make Workshop

Swiss design duos Norm and Maximage lead a full-day typography workshop for graphic design students and young professionals.

Event Details


swissnex San Francisco
730 Montgomery St., San Francisco, 94111 United States


June 15, 2012 from 8:00 am to 2:00 pm America/Los Angeles (UTC-07:00)

Grind out original prints from ink stamps and paper cuts with some of Switzerland’s most prominent type designers.

Following the tremendous response to Ludovic Balland’s workshop, held near the opening of the Types We Can Make exhibition, swissnex San Francisco invites Dimitri Bruni and Manuel Krebs (Norm), and David Keshavjee and Julien Tavelli (Maximage) to share their expertise with Bay Area graphic design students and young professionals.

The full-day workshop draws inspiration from two distinct publications referencing American type and print. Published in 1969, Rob Roy Kelly’s American Wood Type, 1828-1900 monograph documents early type design in the United States, tracking rough typography experiments by autodidacts with no academic background or ties to typographic history. Norm and Maximage invite participants to rediscover and adapt these early type techniques using foam and paper cutters.

Each issue of the Stamp Art magazine, published in San Francisco in the 1970s and 1980s garnered contributions from a broad array of artists, all of whom provided several pages of work done with ink stamps. These pages were then assembled into magazine. Workshop participants go through a similar process of collaboration.

*This event is part of SF Design Week. Related events include an evening of presentations from Norm and Maximage on June 14 and a discussion with typography legend Jack Stauffacher on June 15.


9:00 am  doors open
9:15 am  intro by Norm & Maximage
9:45 am  workshop starts
12:00 pm  brown bag lunch break (provided by swissnex)
3:00 pm  workshop ends

More Info


Norm was founded in 1999 by Dimitri Bruni and Manuel Krebs (both born in 1970). Norm designs and publishes books and typefaces, including self-commissioned research in the field of type and graphic design, such as “Norm: Introduction” (2000) and “Norm: The Things” (2002). Commissions include numerous collaborations with museums (TATE Modern, Kunsthaus Zurich, Museum for Design Zurich) and artists (Peter Fischli and David Weiss, Simon Starling, Christian Marclay).
Norm type design includes the “Simple” typeface for the Cologne airport (2003), the corporate typeface for Omega watches, the typeface “Replica” (2008), and the corporate typeface for Swatch (2010). In 2005, Norm won first prize in the competition for the new design of the Swiss banknotes, and in 2011 the duo was awarded with the Swiss Grand Prix for Design by the Swiss Federal Office of Culture.
Norm is currently working with the Musée du Louvre in Paris on the signage and communication of the Louvre Lens, which opens in Winter 2012.



David Keshavjee and Julien Tavelli (Maximage) are Swiss graphic designers who graduated from ECAL/University of Art and Design Lausanne in 2008. They work together on self-initiated and commissioned projects, such as posters, books, typedesign, and other ephemera exploring the possibilities of print. They were honored by the Swiss Design Awards in 2009 and 2011. Currently living and working between Lausanne and Berlin, they are also part of Maximage Société Suisse, a collaborative adventure in the fields of emotion and technology.


Photo: Myleen Hollero

Event Photos