Join us to discuss and explore the next chapter for books in the era of transmedia.
Press Release: Give Me More
San Francisco, CA – Animations float across the pages of a timeless book. Banknotes prove strangely seductive. Your head is engulfed in clouds and your clothes ooze bubbles. This is the world of Give Me More, an Augmented Reality (AR) exhibit from Switzerland’s EPFL+ECAL Lab.
All five installations in the exhibit layer virtual imagery over a real-world environment and give new meaning to everyday objects. In the dreamy(The World of Mountains), an ECAL graduate project by Camille Scherrer awarded the Pierre Bergé prize for Best European Design Diploma in 2008, a handmade book about the Swiss mountains sits on a table. Above hovers a camera disguised as a desk lamp that’s linked to a nearby monitor. But when a user adjusts the “lamp” or moves the book in her hands, the picture on the screen depicts a fantasy land where peculiar, other-worldy images—images that aren’t there in the hardcopy—glide across the pages: Snowflakes fall, birds fly, forest creatures peer from trees.
In, another installation in the exhibit, a banknote flashed on a screen delivers a flash—in a sense—of its own: The bill comes to life in a rather risqué way (think prancing men and women in their underwear). You’ll never see money quite the same way again.
To learn more about the Give Me More event, click here.