Demo NIght

European Start-up Extravaganza

Imagine running shoes that vibrate when you turn left, eliminating the need for a map. Think computer-mouse that scans and instantly lets you edit in Word and Photoshop. These are just a couple of the products presented when 13 budding companies took part in European Startup Demo Night on July 21st at pariSoma in San Francisco.

Co-organized by swissnex San Francisco, faber Novel, and blackbox, young entrepreneurs from all over Europe did their best to make an impression on (and possibly secure funding from) an audience of select VCs and fellow startups at this unique pitching event. And it worked. Networking during the breaks was so intense that moderators had a hard time getting the attendees back to their seats. “It’s great, we’re getting exposed to the next wave of thinking,” remarked Augie Rakow, an audience member who practices law for start-ups.

Two Swiss start-ups that participated in the CTI Start-up US Market Entry CAMP at swissnex, Dacuda (the scanning mouse) and Mirasense (who created a smartphone barcode scanning technology), presented at Demo Night and overwhelmingly rocked, if we do say so ourselves.

So lookout, Silicon Valley. Be it Spain-based innovalley’s smart clothes (have your t-shirt display your tweets!), searcheeze’s online search engine that lets you share results with your friends, Dacuda’s novel mouse, or Mirsense’s barcode scanning software—here they come, the European start-ups ready to disrupt!