Just Tweet It
Oh what a tweet can do. In the fall of 2009, the swissnex media team noted Swiss science illustrator Cornelia Hesse-Honegger’s paintings in a Twitter post, or tweet. As it turns out, that little 140-character status update turned into a story in WIRED Magazine (WIRED, May 2010)!
Hesse-Honegger’s paintings show morphological oddities in insects collected near nuclear power plants such as Chernobyl. In anticipation of the WIRED article, swissnex San Francisco brought the artist to the US to speak at a public event on the topic of visualizing science. The evening also served as an opening reception for many of Hesse-Honegger’s paintings featured in WIRED.
The event’s theme—visualizing science—was inspired by a February trend-hunting trip to AAAS. Invited panelists included a filmmaker working with National Geographic Kids and an exhibit designer/artist at the Exploratorium. WIRED correspondent Erin Biba moderated.
News of the event spread through a KQED blog post. KQED is most listened to public radio station in the nation. Just days before the event at swissnex, that same station also featured Insectopedia author Hugh Raffles on the daily talk show, Forum. He mentioned on air that Hesse-Honneger’s work would be on display at swissnex San Francisco, boosting the number of new attendees to swissnex.
Listen to KQED’s Forum episode with Hugh Raffles and his mention of Hesse-Honneger and swissnex:
To augment the public event and to connect the Swiss artist with academics in her field in California, swissnex arranged for Hesse-Honegger to give a master class at the Science Illustration Certificate Program at California State University Monterey Bay, and to meet with the visuals department at the Monterey Bay Aquarium. View photos of that visit below:
If you’d like to know more how swissnex San Francisco can help gain exposure for your Swiss business or institution, or how we help encourage synergies like those described above, please contact us.