Technology is creating new issues and allowing new means of expression.
Logrr: The End of Passwords
We all know how annoying it is to have a bunch of different passwords, one for each bank, social network, and online shop we frequent. But having just one password is dangerous and an easy target for digital thieves. Password managers such as LastPass or Password Genie promise hassle free use of your accounts, but managers can get hacked, too.
Wouldn’t it be great to circumvent the password altogether? That’s what Swiss startup Logrr has in store. They’re spending five weeks this summer at swissnex San Francisco to bring their idea to the market—and securely relieve us all from password pain.
Logrr co-founder Julien Denaes was born and raised in Switzerland and studied information systems at the HES-SO in Sierre. He worked at SAP, in Germany, and in consulting firms in Switzerland helping to streamline business processes for large international corporations.
Last year, he moved to the US with his wife while she pursued a post-doc in Boulder, Colorado. With some rare free time on his hands, he began hatching a plan for a password free world with a friend. As Logrr, the duo realized they needed to explore the US market, so they reached out to swissnex San Francisco and its Startup Services team.
“Logrr lets you log into any website without touching your keyboard… The only thing you need is a smartphone,” says Denaes. The technology works by creating a secure set of keys, one that lives with your phone (a data signature, of sorts) and one that lives with Logrr (to verify the signature).
When you use your computer to visit the login page for, say, your bank, imagine that in addition to the username and password fields, you had the option to use your phone to scan a QR code. Scan the code and boom, you’re logged in. If you’re accessing the site from your phone itself or another mobile device, Logrr’s app takes care of the code matching.
During his stay in San Francisco, Denaes is discussing partnerships with companies in the Silicon Valley to integrate Logrr’s technology and test it out with users.
Because Logrr doesn’t store your password in connection with the code, it can’t be hacked. The system is secure, meaning you can bank, email, and connect without worrying about hackers stealing your identity. Even more important to some, Logrr’s solution is also the answer to password amnesia.
Was it 123456, XxCjW123, abc5000, or ttbcat3 (let’s hope it wasn’t “password”)? With Logrr entering the market, who cares?!